Cara Membuat Authority Site Ala Blog Personal
Cara Membuat Authority Site Ala Blog Personal
Sebelum membahas monetisasi blog, ada baiknya kita membahas ini dahulu.
Apa Itu Authority Site?
Saya ingat sekali, dulu pernah dibahas oleh teman saya Anne Ahira mengenai Authority Site. Makin ke sini saya makin bisa berpikir apa yang Hira waktu itu maksudkan. Bahwa konsep Authority Site ini bisa juga diterapkan pada blog personal. Authority Site atau AS ini adalah sebuah portal atau dalam hal ini blog yang kita buat semaksimal mungkin, sehingga nantinya bisa menjadi rujukan orang lain saat mencari suatu topik. Bagusnya memang AS ini memiliki sebuah topik tersendiri, bukan campur aduk semua ada seperti model portal berita.
Membuat sebuah AS dengan topik tertentu, ditunjang dengan branding yang OK dari pemilik blog, maka bisa dipastikan penghasilan akan mengalir dengan sendirinya.
Pasti banyak yang teriak, “Yahhhh kalau cuma ibu-ibu gimana donk mau bikin sebuah AS? Pakai branding pula, ribet bener, saya kan bisa semua-mua ditulis”
Hmm ada loh banyak contohnya, lihat deh DiahDidi.com. Yang punya seorang ibu rumah tangga loh, yang punya hobi memasak. Yang Mbak Diah lakukan adalah konsisten pada passionnya, berbagi pada orang banyak melalui blognya, dan saya yakin traffik blognya banyak jadi bisa menjual apa saja yang diinginkan.
Ga harus memasak juga kan, bisa juga topik lain. Misalnya mau kekeuh semua hal ibu rumah tangga ditulis gapapa juga, tapi harus kuat BRANDING blognya. Jadi orang akan tau siapa kita hanya dengan mendengar nama blog kita. Kalau kayaknya ga bisa branding kuat atau merasa sebagai orang yang introvert ya mendingan cari topik dan konsisten aja disitu.
Atau sebut saja blog mengenai bisnis dan keuangan.
GROWING UP YOUR BLOG
This is a good time for us to discuss how you go about creating your top blog. We just discussed the importance of creating something that is every bit as professional as your inspiration for your logo. Now it’s time to take the same approach to creating your own website.
Blogger Kebanyakan :
Produce content, add Google Adsense
Ad rates very low
Requires a lot of traffic to make money
No controls over the content of the ads
Targeting is not perfect
It makes readers leave your blog
BANGUN LIST
This is a good time for us to discuss how you go about creating your top blog. We just discussed the importance of creating something that is every bit as professional as your inspiration for your logo. Now it’s time to take the same approach to creating your own website.
Get the email first and foremost
RSS, twitter, facebook, etc, are secondary
Get leads with free incentives
The money is in the list
Start the list from day one
Joinan sama marketer lain yang punya list banyak, misal Amy Potterfiled dia joinan sama John Chow yang listnya banyak buat bikin webinar
Tracking Links
BANGUN RELATIONSHIP
This is a good time for us to discuss how you go about creating your top blog. We just discussed the importance of creating something that is every bit as professional as your inspiration for your logo. Now it’s time to take the same approach to creating your own website.
BRANDING YOU and YOUR BRAND
This is a good time for us to discuss how you go about creating your top blog. We just discussed the importance of creating something that is every bit as professional as your inspiration for your logo. Now it’s time to take the same approach to creating your own website.
How to become The Go to expert
Position yourself as an expert
An expert is a person who knows one more things than you
have a story to tell
give a class at university
speak at a meetup
branding is all about perception and assumption
have someone interview you
speak a world record that no ones cares about
GET THE LOGO FOR YOUR BLOG
make a photo that looks profesional
branding shoot
guilty by association, foto sama seleb, rich and famous people
published author = expert status
get media coverage
bikin demo video buat about page
video 3 menit dan 3 key points, have testimonial, show the results, always have the demo with you,
HELPING THE READER’S SOLVE THEIR PROBLEMS
This is a good time for us to discuss how you go about creating your top blog. We just discussed the importance of creating something that is every bit as professional as your inspiration for your logo. Now it’s time to take the same approach to creating your own website.
your readers have the problems
3 vehicl for 6 figure incomes :
THINK PASSIVE INCOME
blog income john chow bukan dari ads tapi dari produk affiliate yang recurring income kayak autoresponder, leadpages, clickfunnels,
THINK CONTINUITY INCOME
fully automated membership sites
powered by wordpress, WP Wishlist, Vimeo Pro, You Tube and ClickBank
you own the customers
you make the backend money, the real money
you can market to the customer over and over
THINK BIG TICKET SALES
which is easier to make $100,000. $10 ebook atau $10,000 mastermind
create the accession models (penjualan yang harganya bertahap)
free ebook, low level ebook, web hosting, blogging with john chow
aweber —> leadpages —> linktracker
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